10.27.2010

fashionABLE.

so, if it's possible to spend every waking moment working on something and have the sweetest love/hate relationship with it... that's where i am. with the perfect blend of feeling both excited and exhausted, i'm proud to say we have officially launched our newest venture from mocha club, called fashionABLE: handmade ethiopian scarves that create sustainable business for women in africa. it's been so incredible to watch each piece of this puzzle come together so perfectly. people are seriously throwing their gifts & talents at this thing, and i have a crazy feeling it could get nuts as the word spreads.
did i mention that each scarf tells a story of a woman who the program supports? watch sweet bezuayhu's story. she is precious. and this is just the beginning. there are so many more women we can help. we are ABLE to provide these new opportunities...ABLE to do our part and give back.
so, you heard it here first, guys. fashionABLE scarves at livefashionABLE.com...

get yourself one...or two...or ten. and feel good about lookin' good.

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